A shared objective

In sports clubs GCSE students rub shoulders with university post-grads. Once their rackets are in their hands, sport is the only thing that matters to them.

Sports activities seem to erase all trace of social, religious and racial difference.

The same phenomenon happens in business, which takes place where there is a common objective. Ending a strike or developing a customer/supplier relationship are two objectives that make it possible to do business.

As soon as we have a common objective, we look in the same direction and our common interest makes it possible to work together.

What about you? Who do you share a common interest with that can open the door to partnership?