Karima is everywhere

Karima is everywhere – at the top of the Champs Elysees handing out flyers, behind her counter welcoming customers, and later on she can be found helping out in the massage room.

Karima runs a hammam in Paris. Born in Algeria, she’s always on the lookout for business opportunities; initially, she wanted to organise trips for French tourists to her native country. Unable to find any insurance company who would provide her with cover, she had to think outside the box. She decided to import one of the best-known Algerian traditions to Paris.

She achieved her goal by taking a different route.

What about you? What route could you take to achieve the goal that has eluded you up until now?